NUTRITION MONTH, NTL.
About National Nutrition Month
National Nutrition Month® happens each year in March. The first National Nutrition Week campaign was launched in 1973 with a presidential proclamation, TV and radio public service announcements, news releases, and bumper stickers, all featuring the theme “Invest in Yourself—Buy Nutrition.”
From the beginning, National Nutrition Week was enthusiastically embraced by American Dietetic Association (ADA) members as an opportunity to promote the profession as well as to serve as a vehicle for delivering nutrition education messages to the public. Armed with a promotion kit produced in year two, dietetics professionals went to work planning special events in schools, health care facilities, and community centers. Radio announcements and news releases gained the attention of the media. Newspaper coverage gave the ADA more lines of copy than ever before in the history of the Association (1). Items that would soon become National Nutrition Month staples—posters, table tents, and tray mats—were produced with the National Nutrition Week theme and quickly became the foundation for a range of National Nutrition Month promotional items that continue to be used today.
From the beginning, National Nutrition Week was enthusiastically embraced by American Dietetic Association (ADA) members as an opportunity to promote the profession as well as to serve as a vehicle for delivering nutrition education messages to the public. Armed with a promotion kit produced in year two, dietetics professionals went to work planning special events in schools, health care facilities, and community centers. Radio announcements and news releases gained the attention of the media. Newspaper coverage gave the ADA more lines of copy than ever before in the history of the Association (1). Items that would soon become National Nutrition Month staples—posters, table tents, and tray mats—were produced with the National Nutrition Week theme and quickly became the foundation for a range of National Nutrition Month promotional items that continue to be used today.
PROMOTIONAL DETAILS
Event Sponsor:
Academy of Nutrition and Dietetics
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