Blogging, Journalism
& The LEEP
& The LEEP
HOW TO USE THE LEEP
If you're a journalist or a blogger, you probably have a dictionary and thesaurus sitting on your desk. The LEEP rounds out the must-have, often-referenced tools writers.
Listen, like you I make my living writing. I created this book because I needed it to do my job well. As the editor in chief of a major online lifestyle magazine I need to assign stories to our columnists and freelancers that will be in demand once published. I also need to make sure our business side can capitalize upon trends and that we take advantage of any PR opportunities that might present themselves.
I designed the 2012 Event, Editorial & Promotional Calendar around both these needs, what writers and editors need to come up with story ideas as well as what those who bring the money into our publications need to capitalize upon interests and trends. It will make your job easier...not to mention make you a heck of a lot more fun at networking events. People love little random factoids and knowing what today is...it's a fabulous icebreaker.
One caveat of course. The LEEP deals with dynamic information and thousands of different sources and each date is therefore 'subject to change without notice.' Strikes, weather, disasters, wars and a litany of things can cause dates to move. Still, it's the closest thing you'll ever have to a crystal ball...and 1000 times more reliable.
Sources include the US and other nations' governments, the United Nations, various professional organizations, non-profits and NGOs, news stories, public and private institutions, websites and cultural customs. We've also included current events as they unfold, events we feel will continue to impact culture, commerce and society including the major uprisings in the Arab Spring, major disasters and Occupy Wall Street movement. I am a journalist too and tend to pay close attention to stories that often have major impact but fall by the wayside in favor of ...well, you know.
As a journalist or blogger, how do you use your LEEP?
Want more ideas on how to LEEP?
See:
Public Relations & Event Planning
Executives & Educators
Media Sales & Promotions
Listen, like you I make my living writing. I created this book because I needed it to do my job well. As the editor in chief of a major online lifestyle magazine I need to assign stories to our columnists and freelancers that will be in demand once published. I also need to make sure our business side can capitalize upon trends and that we take advantage of any PR opportunities that might present themselves.
I designed the 2012 Event, Editorial & Promotional Calendar around both these needs, what writers and editors need to come up with story ideas as well as what those who bring the money into our publications need to capitalize upon interests and trends. It will make your job easier...not to mention make you a heck of a lot more fun at networking events. People love little random factoids and knowing what today is...it's a fabulous icebreaker.
One caveat of course. The LEEP deals with dynamic information and thousands of different sources and each date is therefore 'subject to change without notice.' Strikes, weather, disasters, wars and a litany of things can cause dates to move. Still, it's the closest thing you'll ever have to a crystal ball...and 1000 times more reliable.
Sources include the US and other nations' governments, the United Nations, various professional organizations, non-profits and NGOs, news stories, public and private institutions, websites and cultural customs. We've also included current events as they unfold, events we feel will continue to impact culture, commerce and society including the major uprisings in the Arab Spring, major disasters and Occupy Wall Street movement. I am a journalist too and tend to pay close attention to stories that often have major impact but fall by the wayside in favor of ...well, you know.
As a journalist or blogger, how do you use your LEEP?
- Use this calendar to plan features around topics that fit your market;
- Use it to discover traditions you may not know exist;
- Use it to identify issues currently receiving extra attention;
- Use it to identify potential feature stories;
- Use it for little trivia notations and 'Did you know?' embellishments;
- Use it to create a sense of urgency and unique proposition for reaching difficult sources;
- Use it to collect additional facts on that topic for future stories;
- Use it to identify trends.
Want more ideas on how to LEEP?
See:
Public Relations & Event Planning
Executives & Educators
Media Sales & Promotions
